Category Archive for "customer strategy"

Digital transformation…..where to start?

“Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.” – Pierre Nanterme, CEO Accenture In my line of work I’m fortunate to hear

Re-invent CX to shift your business

How has the marriage of big data and the CX (customer experience) evolved the relationship between your business and customers? Disruptive leaders and trail blazers tend to have a common success trait – grow and re-invent business maturity by embedding CX

Operationalize for Effective Content Marketing

Transformation has been the theme with CMO’s the last few years, and will likely continue over the next few. This marketing transformation we keep hearing, appears driven from the rate of change in customer behavior, and the deep

Design rewarding customer experiences

Did you know there is a close link between the degree of digital acumen that CMOs display and the financial performance of their business? A survey published by IBM shows that among over 4,000 CMO’s