Transformation has been the theme with CMO’s the last few years, and will likely continue over the next few. This marketing transformation we keep hearing, appears driven from the rate of change in customer behavior, and the deep
Recently using behavioural intelligence and look-a-like profiling to lead an online Display program, I found it reminiscent of a recent TED talk show I saw by Eli Pariser: Beware online filter bubbles. What strikes me about Eli’s
