Posts Tagged "digital strategy"

Design rewarding customer experiences

Did you know there is a close link between the degree of digital acumen that CMOs display and the financial performance of their business? A survey published by IBM shows that among over 4,000 CMO’s

The digital divide of a digital marketing strategy framework

Over the years I have observed and tested the principles that makeup successful digital-focused teams and organizations, and have witnessed a digital divide in the context of strategic business framework to reach a level of

Roots of a Startup

Richard Branson, one of my more admired entrepreneurs, surprisingly never set out to be a businessman and instead followed his guiding-light as a teenager to launch a magazine startup that evolved into the Virgin empire