My holistic view of strategy fundamentally boils down to the customer journey and data-driven insight. It’s built upon a foundation to grow roots that deliver strategic developments of brand and digital identity across all channels, and attain global marketing excellence.
Lead by example, I embrace the rituals of visionary leadership to manage by mind, and lead by the heart. I aim to see what all see, and think what none think to balance creativity and innovation that aligns with the wider business. I think strategically, have a passion for digital, and align my business acumen to grow best in class marketing.
I create strategic digital plans that transform user-experience through paid, owned and earned digital media into measurable business impact and ROI. Through multi-channel collaboration, I own and drive commercial and customer performance to deliver a high-performance experience across the web and mobile, and throughout the customer lifecycle on each digital channel – Search, Social, Email, Media and UX.
I seek amazing ROI through data-driven insights from cross-intelligence platforms as Google Analytics, Omniture, CRM’s and other business intelligence and marketing automation solutions. I follow a test, learn, optimize approach to enhance performance around customer lifecycle events, with a KPI focus on indicators that move the gauge; visitors, leads, customers, sales funnels, churn rates, lift, activity, CTR, CVR, CPA, ROE and ROI.
My marque of a digital brand strategy is delivered through audience experiences and brand connections. The fundamentals in my approach is built on an identity framework driven through experiential marketing, and across relevant touch points. In the end, it’s about connecting personal experiences with the brand – and deliver it through the digital toolbox that I’ve accumulated expert knowledge.
Born with entrepreneurial DNA, I’ve been through the trenches (multiple times) of transforming ideas to a MVP, and through early business cycles as planning, development, customer adoption, acceptance and high-growth situations from hack growth strategies. The validated learnings through failure have been a necessity in my career journey to drive success for boot-strapped startups and corporate intrapreneurship.
I’ve built and led Search marketing strategies that follow the latest best-practices in the constant evolution of Search, and how brands can deliver results through a deep content-rich strategy, and the influence from social indicators. I’ve delivered macro and hyper-local Search marketing strategies that embrace keyword funnels and its influence on users behavior and intent. SEM SEO, PPC, CPC, SERPS, KPI, golden triangle, Hummingbird, Panda, Social SEO and more are all far too familiar in my repertoire.
I go beyond metrics as likes and follows. A social media strategy is built upon pillars and a framework of delivery, governance, resources, technology and performance. I drive social media strategy to extend beyond brand presence, and instead deliver story telling to influence, win and amplify brand advocates. A Social media strategy is an integrated extension of marketing to position expertise through content and conversation, influence lead pipelines, deliver client support, and through social sentiment listening, deliver audience insight across the business to enhance the customer experience and the user journey.
I take a holistic view to digital marketing and business strategy that embraces the dance between paid, owned, and earned media. I’ve led profitable owned media strategies across digital eco-systems as websites, microsites, blogs, email programs and social strategy. I’ve delivered in paid media through Display and Native ad strategies involving behavioral profiling, content syndication to drive performance through the customer funnel and RTB. My digital approach has earned audience attention through deep content-rich strategies curated in Search and Social, among referral and social share programs that influenced digital word-of-mouth equity and embraced social gamification.
I’ve led creative and technical teams in the process of Discovery through to website launch. From persona development, competitor intelligence, user-experience (UX) journey mapping and data-driven decisions. I’ve delivered a variety of digital projects ranging from interactive design, corporate websites, social networks, online stores, ecommerce integration and custom built applications as CMS (content management system), backoffice management, CRM solutions, referral programs, marketing automation and much, much more. I blend business requirements with audience insight to deliver creative and technical solutions that are retina-ready across desktop, mobile and tablet.
I have pioneered measurable strategies that accomplished revenue goals, attained massive reach and awareness (and among traditional – tv, radio, print), produced innovative marketing and business strategies with a track record to support. I’ve driven concepts into MVP’s, led persona development, uncovered unique value proposition (UVP’s), defined brand identity, and revealed innovative monetization models. I offer expert planning and experience in business strategy, demand generation, marketing automation and the vast areas needed to mobilize action plans that drive audience demand and performance.
I’ve led an array of marketing automation solutions to deliver personalized segmented messaging that impact user experience. I’ve designed real-time strategies around customer lifecycle events to influence and drive lift around lead generation, acquisition, conversion, retention, loyalty and win-back initiatives. I’ve delivered 3X lift in customer activity, reduced customer churn by 30%, optimized sales funnels by 60% and enhanced inbox deliverability by over 200%. It’s about result-driven performance through personalized marketing automation and business intelligence.