Global B2B Marketing & CX Transformation

At the intersection of a global shift in traditional B2B outbound sales and marketing, to a customer-first model, the opportunity arose to lead an innovative global B2B marketing transformational initiative. I led this initiative across

Consumer Digital Business Strategy

In the role as Head of Digital, I led the digital business strategy, marketing, organizational planning, product management and team mentoring to deliver and grow the business foundation to attract angel funding. I incubated the start

Brand Strategy

Problem: After a few years in-market, a young brand targeting an Australia and North American market begun to experience a hockey stick-like growth, and got caught in an identity crisis as it brand didn’t connect

Global eCommerce Marketing Strategy

Led the the North American consumer and small business global digital marketing ecommerce strategy and regional go-to-market strategy for a global 9-billion dollar B2B enterprise operating in over 200 countries within highly-regulated and compliance-driven financial markets. I

Social Brand Gamification

I conceived the B2C social gamification strategy and led the operational and business teams to design, build and launch a peer-to-peer social game played online and on Facebook’s platform. The goal was to deliver a creative

Mentoring & Coaching Digital Strategy

During the downturn of the economy in the late 2000’s, I noticed a strong interest from organizations and small businesses reaching out to me to help guide and coach them in various aspects of digital

Interactive Viral Campaign

A globally recognized B2B industrial equipment manufacture sought my help to devise, develop and launch an online campaign to target a niche global audience of decision makers and influencers within the mining and resources sector.

Marketing Automation Strategy

Problem: I was approached by a globally recognized fortune 500 company who was losing revenues from their CRM marketing efforts due to no centralized control around email marketing, lack-thereof email customer life-cycle as sales lead

Marketing Solution (CMS & Backoffice)

Problem: Management struggled with running the growth of their online business due to time and costs consumed dealing with operational and financial nuances as ongoing website maintenance with agencies and contractors, sales reporting and business

Responsive UX Web Design

Problem: A mash between corporate rebranding, new product launch, an understanding of how customers connect via mobile, and overall site effectiveness and impact on new leads and sales were all issues I tabled that drove