2001 – IIMAMichael J. (MJ) Allen
Contact | LinkedIn
As Website Board Director I led the relaunch of the IIMA website and the online experience. I delivered an exhaustive Discovery phase to deliver the launch of a new brand identity, front-end user-journey, member registration, ecommerce integration, multi-tier member management and content management system.
As advisor I collaborated with other Board Directors in the executive decisions to grow the association in the local and global market. This also entailed membership growth and retention and creation of an industry standard certification delivered through educational institutions as the University of British Columbia.