2004 – Riptown Media | Bodog

Michael (MJ) AllenMichael J. (MJ) Allen
Contact | Michael (MJ) Allen Linkedin Profile LinkedIn
Nov 22

I led a senior role in the eMarketing strategy for 6 global brands of Bodog. I produced and executed the eMarketing digital framework and strategy for all operations, and responsible for marketing automation technology and programs, revenue objectives, P/L, budgeting, forecasting, team and project operation management / resources, contingency strategies, thought-leadership and mentor to various departments. I developed corporate policies and procedures for marketing operations, campaign management and delivery, legal compliance initiatives, and business intelligence tracking/reporting.

As advisor to senior executives, directors, channel and product managers and departments, my track record netted an +$5,000,000 in annual revenue, +$500,000 in operational efficiencies, monthly and yearly customer growth and revenue targets of +100%. I achieved this through team leadership, counsel to c-level, operations management, marketing automation, inbound marketing and sales operations programs.

Accolades: Forbes, Fox Networks and CNN.

Related: Exact Target, Email Labs, Silverpop, Talisma, budgeting (6 figures), P/L, forecasting, agency management, direct and cross-functional team management, project management, contract negotiation, vendor procurement, service-center and revenue center, database management of +5,000,000, customer lifecycle programs, event-driven triggerred campaigns, API development, subscription management, and much more.

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