2010 – TalforMichael J. (MJ) Allen
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I provided strategic leadership in the areas of business strategy and marketing. My role oversaw two core social network brands in the educational vertical and women’s fashion vertical (Facebook-like platform targeting women in fashion and beauty).
My cross-discipline role over vision, strategy and operations cultivated and inspired a digital team across multi-channels as technical web development, creative services, IT and infrastructure, digital marketing, business planning and advisory to a c-level management team to take product concepts to MVP’s, and deliver and build a validated business model with multiple monetization models that was salable to angels and VC’s.
My experience and leadership were key to the success of this role to drive team and business performance through clear objectives, forecasting, prioritizing and continuous improvements.
As Head of Digital, the strategy framework I produced led delivered on areas as: product development and monetization models, market research, hack-growth strategies to build awareness, acquisition and growth, budgeting, forecasting, business-case P/L, hiring and management, develop customer life-cycle programs, business leadership, KPI’s and setting targets and owning the onsite performance and influencing the traffic driving initiatives through aggregators – Search, Social, Media/PR, Blogosphere and Email.